Why Aussie Startups Are Expanding to the US First

G'day Gateway
May 12
2 min read

Updated: May 13

For decades, Australian startups treated the US market as a "someday" goal. Maybe something to pursue after conquering the local scene, but in recent years a shift has taken place.

Today, more Aussie founders are going global sooner and many are targeting the United States first.

So, What’s Changed?

The global startup landscape is flatter than ever. With SaaS, e-commerce, IoT, and B2B services crossing borders digitally, America is no longer out of reach. Aussie startups can launch lean and move fast, and the smartest ones are realizing that early US traction can be the key to serious growth.

Here’s why more founders are betting big on America early:

1. The Market Is 10x Bigger

Australia is a fantastic testing ground, but it’s small. The US has:

330+ million people
~$28.8 trillion USD GDP (compared to Australia's ~1.7 trillion USD GDP)
50 diverse state markets
The highest global spend in tech, consumer goods, and enterprise services

If you’re solving a global problem, why not start with a global audience?

2. Venture Capital Loves US Momentum

Investors take notice when your product gains traction in the US, even if you’re still based in Sydney, Melbourne, or Brisbane. Being able to say you work with big US companies and revenue can make fundraising much easier.

3. Digital Products Don’t Need a Local Office

With cloud software, e-commerce fulfillment centers and virtual sales reps, a startup doesn’t need boots on the ground to enter the market. You just need a plan and a way to sound local.

4. You Don’t Need to Move to Succeed

Founders don’t always want to relocate. That’s okay. With the right support, you can build trust, drive sales, and grow brand presence in the US without hopping on a plane.

4. The Rise in Government-Backed Trade Missions

Australian state and federal governments support SMEs through trade missions that help them explore global markets and build international connections. Agencies like Austrade, Global Victoria and other state trade bodies organize delegations, offering market insights, grants, networking, and access to potential partners which gives Aussie businesses a strong footing abroad.

Find your local trade body:

Federal - https://www.austrade.gov.au

ACT - https://www.business.act.gov.au

NSW - https://www.investment.nsw.gov.au

NT - https://industry.nt.gov.au

QLD - https://www.tiq.qld.gov.au

SA - https://dti.sa.gov.au

TAS - https://www.stategrowth.tas.gov.au

VIC - https://global.vic.gov.au

WA - https://www.investandtrade.wa.gov.au

Final Thoughts: Going Global Doesn’t Mean Going It Alone

If you're an Aussie startup thinking globally, don’t wait until 'someday'. The US is ready, and so are you. Why not get in on the action? You just need a smart, lean way to get started.

G’day Gateway helps Australian startups represent themselves professionally in the US, manage leads, close deals, and build a presence that feels truly local.