Case Study: Scaling an Australian Tech Company into the US Market with G’day Gateway​​

 

 

Industry: Technology

Location: Australia (expanding to the US)

Challenge: US Market Entry & On-the-Ground Representation

 

 

Background

 

A leading Australian company specialising in smart tracking solutions sought to expand into the United States. Their product offering included cutting-edge RFID and IoT technologies used by mines, tunnels, logistics firms, and large-scale facilities to track assets in real time.

 

While the company had a strong presence in Australia, they lacked a physical US base, dedicated staff in the region, and the local business knowledge required to build traction with American customers. And US customers don't want to have to dial out of the country, or figure out time zones just to talk to someone about a product or service. To effectively enter the US market, they needed a trusted partner who could provide both a local presence and strategic guidance.

 

 

The G’day Gateway Solution

 

The company partnered with G’day Gateway to gain immediate operational capability and a representative presence in the United States. G’day Gateway delivered the G'day Gateway service package that included:

 

Service Level Agreement: G'day Gateway provided the company with a Service Level Agreement, outlining lead response time, call answer rates and accuracy standards, building trust from the get-go.

 

Training: The company provided us with basic training on their product so we were well equipped with information to talk to their customers on their behalf. This included scripts, brochures on their products and sales processes.

 

Dedicated US Phone Number: The company put their own dedicated US phone number on all communications, and on their website, to let their US customers know they have a presence there, instilling trust and confidence in the region. All US-based calls were answered promptly by G’day Gateway's team, ensuring a professional first impression for potential customers.

 

Dedicated US Business Address: We set up a US business address for the customer, and they put that address on all of their marketing material and website, further purveying a sense of local presense and trust for the US market.

 

Lead Management & Follow-Up: G’day Gateway handled inbound inquiries, and asked the customers qualifying questions to discover what product they would be a fit for. We also nurtured those leads and followed up with them, allowing the Australian team to focus on product development and high-level strategy.

 

US Business Representation: G’day Gateway acted as the face of the company in the US, building credibility with American clients and offering on-the-ground presence without the overhead of opening a local office.

 

Weekly Business Reports: We provide weekly reports on calls and leads and details information so we can assist you in turning every lead into a sale.

 

Ongoing Support: The company received insights on US business etiquette, customer expectations, and industry trends; helping refine their go-to-market approach.

 

Results

 

Faster Response Time: Response to inquiries was completed in an average of 2 hours, down from 24+ hours.

 

Improved Conversion Rates: US leads were handled quickly and professionally, increasing engagement and conversion, with conversion rates up by 35%.

 

Faster Sales Cycles: The company saw a reduction in lag time between inquiry and product demo, accelerating deal velocity.

 

Cost-Efficient Expansion: Without hiring a full-time US team, the company gained a professional US presence and real-time responsiveness. No more 5am Zoom meetings.

 

Client Trust & Credibility: Having a US representative dramatically increased trust among American clients who preferred local contact and support.

 

 

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With G’day Gateway’s full-service representation and lead management, this Australian tech company successfully established a foothold in the US manufacturing and technology market. By acting as an extension of their team, G’day Gateway made it possible to grow internationally with minimal friction and maximum impact. Interested in a free consultation call? Click here.