What to Do When You Get Back to Australia After a US Trade Show

You’ve just wrapped up a busy week at a trade show in the United States - your booth is packed up, business cards are stuffed into your luggage, and your mind is racing with potential. But once you're back in Australia and the jet lag hits, it’s easy for all that momentum to fade.

At G’day Gateway, we specialise in helping Australian companies keep that momentum alive. Here's a practical post-trade show game plan to make sure your U.S. opportunities don’t slip through the cracks.

1. Decompress, Then Deconstruct

Take a breath, but don’t wait too long to review your experience. Within a day or two:

• Organise your notes, business cards and contacts.

• Rank leads by priority (hot, warm, cold).

• Reflect on any feedback you received.

  
  

2. Follow Up Fast (and Localise It)

US leads expect a quick follow-up. A week’s delay can feel like a lifetime.

• Personalize your outreach. Mention any conversation you might have had. Revitalise that connection that you made at the show. This will help them remember exactly who you are.

• Send tailored emails, not mass blasts. If you think Aussies ignore emails, it's even worse in the US - especially mass emails. Americans get bombarded daily, so generic outreach is often ignored.

• If you collected US leads, respond from a US phone number if possible -that’s where G’day Gateway comes in. We can follow up on your behalf with a local presence.

  
  

3. Keep The Flow Going

Think about the next steps for each lead:

• Offer a demo or sample.

• Schedule a Zoom call (with consideration for US time zones).

• Share your pricing, catalogues, or case studies that reflect a US-ready offering.

  
  

And if you're not ready to be online at 3am, we are - we'll handle lead engagement and schedule qualified conversations for your waking hours.

4. Strike While The Iron Is Hot

Your job isn’t done after one follow up. The US market moves fast, and buyers expect persistence. Don't let those hot leads go cold. If you don't get to them in time, someone else will.

With G’day Gateway, we:

• Conduct outbound follow-up calls.

• Nurture your US leads while you're sleeping.

• Maintain a US presence even after you've flown home.

  
  

We don’t just answer phones - we act as your U.S. team, building trust and momentum. Think about the trust your company builds when customers see you’ve got both an Aussie and a US contact they can reach out to.

Check out our packages today - https://www.gdaygateway.com/pricing-plans/list

If you can't find a package that works for you, book a call and we will tailor something to your needs - https://www.gdaygateway.com/book-online